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UAE - English| ► | Company Profile |
| ► | Awards and Recognition |
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| ▼ | Featured Stories |
| • | 2013 Edison Award |
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Uncovering what vehicle owners want most in the digital information age
Today’s vehicles provide much more information than how fast they’re going and how much fuel is in the tank. Now, vehicles surround occupants with all kinds of digital information, features and amenities. But is it what end-users want most?
To find out, the Johnson Controls Consumer Experience and Insights Team surveyed over 800 people age 18 to 60+plus including owners of vehicles ranging from small to large, and from basic to luxury. The study sought to determine which categories of in-vehicle information – and which features within those categories – are most desired by consumers.
Categories included navigation, vehicle diagnostics, entertainment, communication, telecommunication, connectivity, personalized services, and applications, such as Facebook.
Here are some of the findings:
- Vehicle owners are most interested in features that are helpful and make their driving experience and their lives more convenient.
- Navigation, vehicle diagnostics and entertainment were the top rated categories.
- Within those categories, respondents preferred features that enhance convenience, safety, security and practicality.
- Among the most desirable features and amenities were rear visibility while backing up, emergency assistance, turn-by-turn navigation, local traffic information, local fuel pricing, vehicle health report, remote location assistance, and increased music capabilities.
The study also uncovered some interesting demographic factors. For example, women are more open-minded and curious about in-vehicle technologies while men are more interested in emerging technologies. OEMs need to factor in women’s preferences as women exert increasing influence on major purchase decisions.
The more our customers can learn about their end-users, the better able they will be to bring products and services to market that end-users will want to buy. That’s the kind of research and knowledge that the Johnson Controls Consumer Experience and Insights Team brings to the table for our customers and our company.
