Digital natives

A new generation is entering the workplace

A new generation is entering the workplace

They are tech savvy, at the forefront of technological progress, and want to be connected - whenever they like, wherever they are. Digital natives are the generation born around the arrival of digital technology. They have used digital technologies since early childhood, naturally developing the skills to integrate them in their lives.

 

Unlike previous generations they have never had to organize, plan and interact with other people without mobiles phones, laptops and the internet.

The aim of our research was to understand the relationship between Digital Natives and technology and to identify how the workplace may need to change to accommodate them.

The research was conducted in Germany, UK, USA and China.  It included more than 2,800 qualitative and quantitative interviews with digital natives and digital native experts.

 

Key results

  • 73.6% ‘agree’ to ‘completely agree’ that new technologies are addictive
  • 32.6% feel inefficient and cannot keep up with the pace of life without technologies
  • 60.8% also feel cut off from their friends and miss out on a large part of their life without technologies
  • 35.7% ‘disagree’ to ‘strongly disagree’ that new technologies put them under pressure and intimidate them
  • 55.1% ‘agree’ to ‘strongly agree’ that without technologies they cannot keep up with life
  • 59.8% of the respondents are ‘satisfied’ to ‘completely satisfied’ with their current workplace provisions
  • 77.3% report that advanced technologies in their workplace is important to very important

 

Why consider digital natives for the working environment?

Digital Natives are more adept at incorporating technology in their personal and professional lives than previous generations, and will bring new ways of working and culture with them to the workplace. 

Companies can leverage the technological experience and expectations of this new generation of workers  to improve processes, efficiency and motivation.

 

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Digital natives
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