SD15 Seating Demonstrator

Introducing SD15

With a focus on first- and second-row seating in a simulated vehicle environment, the SD15 concept addresses global industry trends of urban mobility, comfort and autonomous driving.

The SD15 Demonstrator property is a working prototype used to showcase Johnson Controls capabilities and products to our customers around the world. In the past, the Demonstrator included both interior and seating content in a full interior buck. In 2015, the Demonstrator exhibits first- and second-row seating in a simulated vehicle environment.

The Demonstrator team is a collaboration among North American and European designers, engineers, surfacers and fabricators. The team worked closely with our Product Groups and Communications team to define which products to showcase and to craft the story behind the property.

The 9-month process started with defining the product content with our Product Groups. Next the design team spent several weeks sketching theme proposals to create the overall “vision” for the property. From there, the surfacers formed 3D CAD models of the intended design, while studio engineers began packaging content and designing the structures. Then the 3D Studio fabricated the parts from CAD data and began the building process.

“The SD15 concept is based on extensive proprietary research conducted by Johnson Controls to explore what consumers want in their vehicles in 2020 and beyond,” said Beda Bolzenius, president of Johnson Controls Automotive Experience and vice chairman Johnson Controls Asia Pacific. “Based on our research, we created the driver side to demonstrate superior comfort and the passenger side to showcase features that maximize cargo capacity and interior flexibility.”


First row

The SD15 concept’s front row features a power driver seat mounted to a curved track, which eliminates the need for separate and complex mechanisms found in conventional seat arrangements. The seat also offers a console mounted directly to the seat structure that moves conveniently with the occupant, instead of being fixed between the seats. In addition, the seat showcases our new Slim Tilting head restraint. The passenger seat is situated on our Gemini Long Tracks, which enables the seat to stow under the instrument panel or slide rearward to maximize curbside loading of cargo – a typical situation in urban environments.

The SD15 design allows for the packaging of a 48-volt battery under the front row driver’s seat, highlighting the latest technology from Johnson Controls’ Power Solutions business.

Second row

Utilizing the Gemini track system as well, the second row allows transitioning from a five-passenger to a four-passenger configuration to deliver improved comfort. The structure, developed in conjunction with our Metals & Mechanisms team, can expand to create a center seating position when pulled forward, and contracts when slid back to fit between the wheel wells. This unique function changes the occupant space to a configuration suited to relaxed travelers in autonomous driving modes. This ability to reconfigure also assists with curbside cargo loading.

Both the front and rear seats debut Johnson Controls’ patented Digital Ink Jet / Seat Personalization fabric and trim technology. This enables automakers to offer, as well as update, trim styles that distinguish their brands without revalidation and volume/forecast constraints. This also allows consumers to configure from multiple colors and patterns within each car seat.

In addition, Johnson Controls’ “SuperGroove” and “Hidden Pull-down” trim attachment technologies are applied across both rows of seats. “SuperGroove” provides a slim appearance and improves craftsmanship, while “Hidden Pull-down” allows the creation of seamless negative shapes for both fabrics and leather.

The SD15 concept was shown at the 2015 North American International Auto Show in Detroit, USA, at the Auto Shanghai 2015 in China, and at the International Motor Show 2015 in Frankfurt, Germany.

Both the front and rear seats debut Johnson Controls’ patented Digital Ink Jet / Seat Personalization fabric and trim technology. This enables automakers to offer, as well as update, trim styles that distinguish their brands without revalidation and volume/forecast constraints. This also allows consumers to configure from multiple colors and patterns within each car seat.

In addition, Johnson Controls’ “SuperGroove” and “Hidden Pull-down” trim attachment technologies are applied across both rows of seats. “SuperGroove” provides a slim appearance and improves craftsmanship, while “Hidden Pull-down” allows the creation of seamless negative shapes for both fabrics and leather.



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