New “VARTA PowerZone®” collaboration model leading development of China’s automotive battery aftermarket
Johnson Controls holds 2017 VARTA National Distributor Convention in Guilin
“VARTA PowerZone®,” launched on the convention’s first day, is a new business model aimed at meeting the needs of both consumers and business partners. Through this model, the company will help distributors optimize store service levels and point of purchase displays showcasing the superiority and technical excellence of VARTA, thereby increasing commercial prospects. Since its introduction to China in 2005, the VARTA brand has promoted products by continually introducing advanced technology and management concepts. These include training and incentive programs. It has met car owners’ needs for batteries with longer life and better performance and has continually strengthened collaboration and achieved mutual success with its distributors.
Underscoring its importance, the convention was attended by senior global and country leaders from Johnson Controls. They included Joseph Walicki, president of Johnson Controls Power Solutions; Raphael J. Shemanski, vice president and general manager of Global Aftermarket; Kenneth Yeng, vice president and general manager China; and Bob Reppa, vice president China Aftermarket. To the hundreds of distributors attending from around the country, the executives introduced a blueprint for development and a continued strong commitment to joint growth and progression. "China is expected to become the world’s largest automotive battery market by 2020. As the global leader in automotive batteries, Johnson Controls is committed to bringing a range of state-of-the-art technologies, capacity and technical capabilities to support our customer’s growth in China,” Walicki said. "Our new headquarters, opening in Shanghai this summer, is another symbol of our long-term commitment to China."
Also during the convention, the company recognized high-performing distributors with 18 awards, including the “Excellent Distributor Award” and the “FSOH11 Award.” Yeng said, “By 2020, car ownership in China is expected to reach 216 million units. As we move forward, we will continue to engage in a genuine collaboration with our dealer partners to promote the sustainable development of the Chinese automotive industry.” Johnson Controls Power Solutions entered the China market in 2005. Over the past 10 years, it has continually increased investment in the country and introduced advanced technologies and production facilities, providing a range of automotive battery and energy storage solutions. The company is committed to supporting its partners’ ability to expand the market and to develop rapidly in China.
About Johnson Controls
Johnson Controls is a global diversified technology and multi industrial leader serving a wide range of customers in more than 150 countries. Our 130,000 employees create intelligent buildings, efficient energy solutions, integrated infrastructure and next generation transportation systems that work seamlessly together to deliver on the promise of smart cities and communities. Our commitment to sustainability dates back to our roots in 1885, with the invention of the first electric room thermostat. We are committed to helping our customers win and creating greater value for all of our stakeholders through strategic focus on our buildings and energy growth platforms. For additional information, please visit http://www.johnsoncontrols.com or follow us @johnsoncontrols on Twitter.
About Johnson Controls Power Solutions
Johnson Controls Power Solutions is the world's largest manufacturer of automotive batteries, supplying approximately 152 million every year to automakers and aftermarket retailers. Our full range of lead-acid and lithium-ion battery technology powers nearly every type of vehicle for our customers- including traditional, start-stop, micro-hybrid, hybrid and electric. Johnson Controls' recycling system has helped make automotive batteries the most recycled consumer product in the world. Globally, 15,000 employees develop, manufacture, distribute and recycle batteries at more than 50 locations. For more information, please visit http://www.JohnsonControls.com/PowerSolutions or follow @JCI_BatteryBeat on Twitter.