OPTIMA® Batteries Unveils a New OPTIMA YELLOWTOP® with DIN Fitment

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optima® batteries unveils a new optima yellowtop® with din fitment Oct. 31, 2017 (MILWAUKEE) – OPTIMA® Batteries, a global leader in high-performance automotive and marine batteries and digital battery chargers, is expanding its product lineup to fit more vehicles with a DIN fitment solution. The new OPTIMA YELLOWTOP® was introduced today at the 2017 SEMA Show in Las Vegas. It will be available for purchase in the spring of 2018 in DIN group sizes H6 and H7.

The OPTIMA YELLOWTOP chemistry is perfect for the high-energy demands and cranking power needed in DIN applications, and the addition of new YELLOWTOP sizes will allow a variety of modern vehicles, ranging from late-model domestic performance to European models, to experience the power and performance of OPTIMA Batteries.

“For decades, OPTIMA Batteries has been producing innovative products enthusiasts rely on in a variety of vehicles and applications,” said Cam Douglass, director of marketing, OPTIMA Batteries, Johnson Controls. “The new DIN fitment features best-in-class reliability and performance that enthusiasts have come to expect from OPTIMA Batteries, and now more vehicles than ever can experience the Ultimate Power Source.”

The new OPTIMA YELLOWTOP with PUREFLOW TECHNOLOGY™ features a completely new DIN-specific design that delivers robust power, extreme recharge and unsurpassed performance. OPTIMA Batteries spent several years perfecting this new offering to ensure it exceeds expectations and lives up to the OPTIMA name. The new offering is an addition to the family of OPTIMA YELLOWTOP products and delivers the same power of SPIRALCELL TECHNOLOGY®. It has been engineered with 99.99% pure lead, highly-compressed radial grid and a direct-path cast-on strap.
“We didn’t just test the new OPTIMA YELLOWTOP, we torture tested it. ” -- Cam Douglass, director of marketing, OPTIMA Batteries, Johnson Controls

The new OPTIMA YELLOWTOP battery has been put through rigorous testing – in the lab and in real-life. In addition to dozens of lab tests, the new OPTIMA YELLOWTOP has survived off-roading at King of the Hammers, racing around the legendary Nürburgring 24-hour race course in Germany, and more.

“We didn’t just test the new OPTIMA YELLOWTOP, we torture tested it,” said Douglass. “To confirm it’s worthy of the OPTIMA Batteries name, we put one single battery in the hands in a variety of professionals, who put it through grueling competitions over the past year to be sure it exceeded expectations. And it’s not over yet; we plan to be the first battery to set the land speed record next year at the Bonneville Salt Flats.”

Follow the “Ultimate Battery Torture Test” on OPTIMABatteries.com.

SEMA attendees can also visit booth #20323 to learn more about the new OPTIMA YELLOWTOP through the “Ultimate Battery Torture Test” Augmented Reality Experience. Using holographic augmented reality, this interactive experience will take participants behind-the-scenes at five different epic battery torture tests, and showcases the drivers, vehicles and tracks, all in stunning 3D holographic augmented reality.

About OPTIMA® Batteries
OPTIMA high-performance automotive, marine and heavy-duty AGM batteries are manufactured by Johnson Controls, the world’s largest manufacturer of automotive batteries. OPTIMA REDTOP®, YELLOWTOP® and BLUETOP® batteries feature state-of-the-art SPIRALCELL TECHNOLOGY®. This patented design allows OPTIMA batteries to deliver superior performance in both starting and deep cycling applications. The OPTIMA product family also includes a line of Digital Chargers, with advanced multi-stage charging to charge and maintain a variety of vehicle batteries, maximizing battery life and performance. To learn more or to purchase OPTIMA products, please visit www.optimabatteries.com, call 1-888-8OPTIMA (1-888-867-8462) or find @OPTIMABatteries on Twitter, Facebook and Instagram.

About Johnson Controls
Johnson Controls is a global diversified technology and multi industrial leader serving a wide range of customers in more than 150 countries. Our 120,000 employees create intelligent buildings, efficient energy solutions, integrated infrastructure and next generation transportation systems that work seamlessly together to deliver on the promise of smart cities and communities. Our commitment to sustainability dates back to our roots in 1885, with the invention of the first electric room thermostat. We are committed to helping our customers win and creating greater value for all of our stakeholders through strategic focus on our buildings and energy growth platforms. For additional information, please visit http://www.johnsoncontrols.com or follow us @johnsoncontrols on Twitter.

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Media Contact:
Erin Guth
Olson PR
(312) 377-4137
OPTIMA@olson.com
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