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Today I heard a fact that's been stated many times: By 2013, just 4 short years from now, 36 states expect a water shortage. I’ve been thinking a lot about water for a new business strategy, so this time that point really gave me pause. Have you lived with the challenge of thinking about water – how much you use and whether to be concerned about its quality? Having lived in the Midwest part of the United States for several years, I frankly haven’t lived with this challenge. But many people in the United States do, and obviously, with 36 states preparing to come face to face with a water shortage, many more of us will have to think about it soon enough. So my question is, WHAT ARE WE WAITING FOR? I vote for getting our focus on water now, before we are dictated or legislated to act. I vote that we think a few years down the road and implement some water saving strategies today, while we have the luxury of time. Californians are already out of time (and with their 3-year drought and declared State of Emergency, they are also out of water). They know what I am talking about. So what do I recommend? Get on the band wagon now. Water prices are going in one direction – up. This reminds me of the current-day gas crisis. After paying high gas prices, everyone wants a fuel efficient car. Why wait for a repeat with water? |
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Consider the possible…
Bruno
By Bruno Biasiotta, VP and GM, Solutions North America, Johnson Controls
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